Live True

We believe that it is possible to indulge ourselves while making a difference in the world. What if you could support a company and a product that you love and know that while you do so, you are making a positive contribution to our environment and people’s lives? This is what we envision for Pure&True.

It begins with the products themselves. In addition to using natural and organic ingredients, we are committed to using green and sustainable packaging options for our products whenever possible, and we will continue to seek out more environmentally responsible options as they become available to us. 

To further minimize our environmental impact, we off-set the carbon that we use in our business operations, and in the shipping of our goods by purchasing re-forestation and sustainable energy credits. In doing so, we can proudly say that our business operations are carbon-neutral.

Because we believe in the beauty of giving, we donate 5% of the profits from the sale of each Pure&True product to a social or environmental charity. We support Women for Women International, The Nature Conservancy, and Carbon Fund. Together, we are working to help protect and preserve our environment, and improve the lives of women and families around the world.

We hope you will indulge yourself and, at the same time, join us in making a real difference. This is what we mean when we say Live True – be true to ourselves while being true to the world that we live in and true to others. It all begins within us.

Thank you for helping us make a difference.


The Charities we proudly support


Women for Women International

Founded in 1993, Women for Women International (WWI) helps women in war-torn regions rebuild their lives by providing financial and emotional support, job skills training, rights awareness and leadership education and access to business skills, capital and markets. Through the program, women become confident, independent and productive as they embrace the importance of their roles in rebuilding their families, their communities and ultimately, their nations. We help women advance from being victims to attaining stability as survivors to becoming active citizens in their communities. Since its founding, WWI has served more than 120,000 women and distributed approximately $33 million in direct aid and microcredit loans.

Pure&True proudly supports Women for Women International by donating 2.5% of our company’s profits to their organization.

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Nature Conservancy

Founded in 1951, The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. Using a non-confrontational, collaborative approach, we work closely with partners, corporations, indigenous people and traditional communities in all 50 states and more than 30 countries. Our science-based plan achieves tangible results while striving to exercise integrity beyond reproach and to operate openly and transparently. The Nature Conservancy has protected more than 117 million acres of land and 5,000 miles of river around the world, and operates more than 100 marine conservation projects in 21 countries and 22 U.S. states.

Pure&True proudly supports the Nature Conservancy and its projects by donating 2.5% of our company’s profits to their organization.

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Carbon Fund seeks to have a healthier environment and to protect against the adverse effects of climate change through public education and the promotion of easy and cost effective mechanisms for anyone to reduce their climate impact. We invest 95% of our donations into climate friendly project development that help bring the cost of renewable energy down while sequestering CO2 from the atmosphere.

By off-setting the carbon emissions from our business operations and the shipping of our products with Carbon Fund, we support their organization in their goal to help reduce greenhouse gases by donating to their renewable energy and reforestation projects.

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