Love Pure

Many of us are unknowingly exposed to cosmetic ingredients that are harmful to our health - ingredients that are carcinogenic, neurotoxic, and have been linked to breast cancer, impaired fertility, and developmental and reproductive toxicity. Some ingredients may even accelerate the effects of aging by damaging and irritating the skin.

Purity matters. This is why Pure&True is committed to make our products as pure and effective as possible. On average, the formulations in our skin care collection contain more than 70% certified organic ingredients, and are made from an average of 95% natural ingredients.

We choose to use organic ingredients whenever possible for two reasons. First, organics are a richer source of nutrients and antioxidants, which create superior botanical products. Second, organics place fewer toxins into our bodies and into our land and water resources, benefiting both our health and the health of our environment.

Purity to us not only means what we put into our products, but also what we choose not to put into our products. Our products are free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. They meet and, oftentimes, exceed the formulation standards of the EU Cosmetics Directive. To further our commitment, we have signed the Compact for Safe Cosmetics.

We do not use parabens.
We do not use phthalates.
We do not use artificial coloring.
We do not use artificial fragrances.
We do not use sulphates.
We do not use petroleum-derived ingredients.
We do not perform any animal testing.

Love Pure is Pure&True’s commitment to create truly pure products for the health and beauty of all people. We made this commitment because we do love and cherish that which is pure, and because we truly believe that this is the better way for all of our children, our planet, and our future.

To learn more about cosmetic ingredients and their impact on our health, please visit Skin Deep’s Cosmetic Safety Database.